Privacy Policy

Last updated: 15 May 2026

What we collect

CrueltyCheck uses Vercel Analytics to understand how visitors use the site. Vercel Analytics collects:

• Page URL and referrer
• Country (derived from IP address, which is not stored)
• Browser, operating system, and device type
• Core Web Vitals performance metrics

This data is aggregated and anonymous. No personally identifiable information is collected, no cookies are set by the analytics system, and IP addresses are not stored.

What we do not collect

• Names, email addresses, or any contact information
• Search queries you enter into the brand checker
• Any data that identifies you as an individual

Third-party services

The site uses Algolia to power the brand search. When you search, your query is sent to Algolia's servers to return matching results. Algolia's own privacy policy governs that data.

Fonts are loaded from Google Fonts. Google's privacy policy applies to that connection.

Your rights

If you are in the UK or EU, you have rights under UK GDPR and GDPR respectively, including the right to access, correct, or delete personal data held about you. Because we do not collect personal data, there is nothing to access or delete. If you have questions, contact us at Show email address .

Changes

We will update this page if our data practices change. The "last updated" date above reflects the most recent revision.